Link Building is a critical part of the SEO (Search Engine Optimisation) process which you must participate in if you want your website to rank at the top of the search engines.
Essentially you can break the SEO process down into 2 parts:
- On-site optimisation, which involves optimising your website itself so that it ranks as naturally and effortlessly as possible under it’s own steam (see our SEO company site to learn more).
- Off-site optimisation, which involves building links to your site that consist of keywords as the active part of the link.
What this means is that rather than the link saying “click here”, or simply being your URL, the clickable part of the link should consist of the keywords and phrases themselves.
Every link that points to your site (known as a backlink – to learn more please visit our backlinks page) is classed as a vote for your site, and the more high quality votes that you have, the better your site will rank.
It is important to include a few caveats to the last statement however.
Firstly, all links do not have the same value. Google continuously talk about authority, reputation, and trust.
These are very important measures of where a website should appear in the results, and the more links that you have from these kinds of sites, the better your site will perform – and these are the only kind of links that we build.
One link from an important site like this will be worth hundreds, if not thousands of links from poor quality directories, link farms, and other link nonsense sites. And this makes perfect sense if you think about it.
Why would Google assign any value to a link from a directory or marketplace where anyone can go and get a link with no effort whatsoever?
These kinds of links are not a vote, they are a cheat, and as such they are usless to you.
Secondly, you also need to avoid getting involved in swapping links (known as reciprocal links), since if google finds a link from site A to site B, and a link back again from site B to site A, then it is obvious that those sites have swapped links, and so they are simply cancelled out.
The only way to get links that count is to have links that only go one way – from an important, respected, reputable, trustworthy, authority site to your website.
Of course it is very difficult to find sites like this that you can build links from, but fortunately for you, you don’t have to!
We do know where these sites are, and we can build those links for you, links that will rapidly push your website to the top, and blow your competition out of the water.
If you’re not sure whether we really can get your website to page 1, why not sign up for our lowest cost service and see where your website is a month afterwards?
We can absolutely guarantee you that you’ll immediately sign up for a longer period once you’ve seen the results of our link building service!
